Branding

Hi, I’m Hannah – and I’m a travel loving, food fanatic with a passion for marketing – but by now, you probably got that from my website, social media, or through our conversations.

This is where the branding comes in.

“Who are you?” might sound like an all-too-introspective question, but it really is at the heart of all marketing efforts and the most integral part of introducing yourself to consumers in a way that is positive, impressionable and builds the foundation for your relationship with your community.

A solid brand identity is both visual (logos, color palettes, fonts, aesthetics and user interface) and experiential (through conversations, sounds, smells, touches and tastes).

My approach to branding is equal parts digital as it is experiential – and taking a client’s vision or brainstorm into a comprehensive brand guide delivered to their inbox is my specialty. Each branding package I offer starts with a brand vision consultation, to learn more about how the brand wants to be perceived, and how that vision can translate into the digital and experiential space.

From competitor analysis and brand voice audits to logo design, mood-boards, biography writing and more – helping businesses define who they are and introduce themselves to consumers.

Branding services include:

  • Complementary brand vision consultation
  • Competitor brand audit/ analysis
  • Brand voice audit
  • Graphics: logo design, fonts, color palette  
  • Social media account creation
  • Copywriting (biographies, website copy)
  • Community response libraries
  • Comprehensive brand guide

Featured Branding Work:

Poppy & Seed, Anaheim, California’s newest, small-plates restaurant is an elevated greenhouse culinary concept from Chef Michael Reed. To help launch the restaurant, Poppy & Seed engaged with Hannah Khan Digital Strategies to create a mood board, brand voice audit, launch their social media accounts, write biography and website copy, community response libraries for Google and Yelp, and create a comprehensive brand guide for media inquiries, influencer visits and stakeholder presentations.

To emphasize Poppy & Seed as an elevated chef-driven concept inspired by garden-fresh ingredients, with an upscale rustic ambiance and an approachable take to American fine-dining, Hannah Khan Digital Strategies presented Poppy & Seed with the following mood board and vision concept:

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